Nancy O’Hare-Zika is the owner of Yellow Dog Creative, a Michigan-based creative agency that works exclusively with companies within the skilled trades across North America. Nancy has spent the past 16 years working exclusively in the PHCE industry, both as the Marketing Director & General Manager of Swick Home Services in Marquette, Michigan, and the past 8 years as owner of Yellow Dog Creative. Nancy also sits on the board of The Desk Free Nation, a nonprofit organization committed to removing the stigma associated with the skilled trades and encouraging young people to seek a future in the trades. Nancy is a married mom to three adult kids and two golden retrievers, Boulder and Doppler. She enjoys golf, fishing, traveling and gardening.