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Common Marketing Acronyms 



Watch the video for a quick review of some of the most common acronyms you’re likely to hear in the home performance industry.


Overwhelmed by the amount of acronyms and marketing shorthand being used in the industry today? If you’re running a home performance, solar, or HVAC company, it can feel like you have to learn a second language (“Marketing Speak”) just to grasp some of the fundamentals of digital marketing. This One Minute Marketing video has a quick review of some of the most common acronyms you’re likely to hear:

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