Overview
Module 1: Introduction to Energy Entrepreneurship
Module 2: Marketing Basics
Module 3: The Landscape of Energy Experts
Module 4: Leverage NEIF’s Energy Efficiency Financing to Drive Your Sales
Module 5: Taking Advantage of Incentives
Module 6: Certifications & Emerging Services
Conclusion
Marketing Basics
The unique needs of energy experts
In this module, you will hear about:
- How Homeowners Buy Home Performance
- Determining Your Marketing Needs
- Key Elements of a Marketing Program