Energy Circle’s Peter Troast joins Ken Allison on the R-Value Podcast.

For contractors and consumers 2023 really is the “year of the rebate” courtesy of the Inflation Reduction Act. Potential customers are just starting to learn about how they can utilize these rebates to start new projects, which raises the question. How should you adjust your marketing plan to best capture the interest of these new prospects in your market?

Peter Troast, the founder and CEO of Energy Circle, is recognized as one of the country’s foremost authorities on marketing for home performance, HVAC and other efficiency-related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production.