Skip to content

Resource Library

R-Value: Getting Your Marketing Ready for Rebates and the Inflation Reduction Act

Podcast

Overview

Listen to this podcast to understand how to adjust your marketing plan to interest consumers in rebates for home energy efficiency improvements.

Energy Circle’s Peter Troast joins Ken Allison on the R-Value Podcast.

For contractors and consumers 2023 really is the “year of the rebate” courtesy of the Inflation Reduction Act. Potential customers are just starting to learn about how they can utilize these rebates to start new projects, which raises the question. How should you adjust your marketing plan to best capture the interest of these new prospects in your market?

Peter Troast, the founder and CEO of Energy Circle, is recognized as one of the country’s foremost authorities on marketing for home performance, HVAC and other efficiency-related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production.

Related Resources

Hyperlink icon to reveal a BPA Resource Video

Building Science in Alaska: Home Energy Minute

Watch as Corbett Lunsford interviews Griffin Hagle about controlling home performance in northernmost coastal Alaska.

Hyperlink icon to reveal a BPA Resource Video

Exploring Passive House Design 

Watch to learn how passive home designs can use up to 90% less energy than the average home.

Hyperlink icon to reveal a BPA Resource Video

Building Science Meets Mountain Climate with Joseph Lstiburek 

Watch as Joe Lstiburek discusses building science in a mountain climate.