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Energy Circle: Marketing IRA Incentives to Low and Moderate Income Homeowners: Actionable Tips for Contractors
Overview
Energy Circle offers actionable tips for marketing IRA incentives to low and middle-income homeowners.
The Inflation Reduction Act has introduced new rebate programs that make home performance upgrades accessible to low and moderate-income homeowners. There’s a lot of potential for contractors to grow their customer base by targeting these homeowners, but for many, it will require a shift in marketing strategy.
Here are actionable tips contractors can use to target low and middle-income homeowners.
Related Resources
DOE Better Buildings Funding & Incentives Resource Hub
The Funding and Incentives Resource Hub can help you navigate and discover the many rebates, funding opportunities, and other incentives, including those available through the IRA and BIL.
Insulation Institute: Commonly Asked Questions About the 25C Energy Efficient Home Improvement Credit
Answers to the most commonly asked questions that insulation contractors have posed recently about the IRA’s 25C Tax Credit.
BPA: New Fact Sheet: State Home Energy Rebate Programs
This fact sheet covers the HOMES Pathway for energy saving upgrades and the HEAR Program for electrification and appliance rebates. It also provides key details on rebate timelines and program status.