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The Building Performance Journal is your resource for industry insights, education, trending topics, and more.

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Education

Total Building Performance: The Certificate That Brings Clarity to Complex Home Retrofits

April 14, 2025
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Education

Marketing & New Customer Acquisition for Home Performance Contractors in a Changing Landscape

March 4, 2025
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Education

Contractor Toolkit: Attracting Business Using Search Engine Optimization (SEO)

February 18, 2025
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Education

The Whole-Person Approach

January 14, 2025
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Education

Philadelphia Home Upgrade Job Training Shows How to Invest in Local Workers

December 10, 2024
Home performance branding
Education

What Brand Is—and Why It Matters—For High Performance Contractors

November 12, 2024
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Education

The Importance of Including Non-Energy Benefits in WAP and Home Improvement Projects

November 1, 2024
funnel
Education

Educate and Activate: Using Awareness Marketing to Drive Sales

October 9, 2024
Education

Let’s Go Beyond The Credential

October 4, 2024
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Education

6 Marketing Tactics to Use When Sales Are Down

August 7, 2024
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