Skip to content

Resource Library

Contractor Toolkit: Attracting Business Using Search Engine Optimization (SEO)

DownloadFeatured

Overview

Download the Contractor Toolkit to improve your local visibility and help you attract customers online.

We know contractors are busy and not everyone has a social media marketing budget—so we’re here to help. We’ve created a toolkit for you to use that will improve your local visibility and attract more customers online.  

In this toolkit, you have:

  • 3 blogs geared toward consumers that are customizable to your business
  • 3 customizable social media post templates you can use to promote the blogs
  • Accompanying graphics for both the blogs and the social media posts; just add your logo!

Read the BPA Journal article for tips on SEO best practices. You’ll also find an overview of the three blog topics and a request form to complete to receive your Contractor Toolkit.

Download the Contractor Toolkit

Related Resources

Download this BPA resource

BPA: Building Science Principles Course: A Free Resource for Educators

This introductory course, presented in slideshow format, is designed to be a starting point for those interested in any career in residential energy efficiency. The course provides learners with basic information on how homes work through the lens of building science.

Hyperlink icon to reveal a BPA Resource

Better Buildings Toolkit: Efficiency as a Service 

Explore the efficiency-as-a-service solution. It is a pay-for-performance, off-balance sheet financing solution that allows customers to implement energy and water efficiency projects with no upfront capital expenditure.

Download this BPA resource

Energy Service Agreements for Efficiency and Electrification Retrofit

This report covers the role certain types of energy service agreements (ESAs), combined with federal incentives, can play in scaling AMFH retrofits, maximizing the impact of the 2022 Inflation Reduction Act in decarbonizing existing buildings.