Recent wildfires have sparked a renewed conversation about air quality, even in parts of the country that don’t typically deal with wildfire smoke problems. Today, more homeowners are concerned about the air quality inside of their homes, which presents a prime opportunity for many building science contractors.

But contractors are running into an old, familiar problem: homeowners often have trouble making the connection between problems in their home and building science solutions, and contractors often have trouble explaining this in ways that homeowners can understand.

From the stack effect to properly sizing an HVAC system for a home, the principles of building science require serious training, but keeping it simple for your customers will help you establish a foundation for positive reviews, and in turn, more leads. Check out our tips for how to talk to homeowners about building science topics.

5 Tips For Making a Building Science Conversation Easier