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Energy Circle: IRA Rollouts: How to Talk With Customers About Incentives
Overview
Here are some strategies that can keep homeowners informed about IRA rebates while also encouraging them to act now.
With several big name news outlets—like The New York Times and Forbes—reporting on the Inflation Reduction Act rebates, consumer interest is building way in advance of the funds actually becoming available. While the 30% home improvement and 30% solar tax credits are available now, much of the hype has been focused on the rebates. This means that your customers are likely to ask you about how they can take advantage of the IRA rebates. If you don’t provide them with answers, someone else will.
The truth is that everyone—experts, contractors, and homeowners alike—is confused about the details of the rollout of the IRA rebates. Even though we don’t know when the rebates will be available, it’s important to keep your business moving forward. Here are some strategies that can keep homeowners informed while also encouraging them to act now.
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