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Energy Circle: Marketing IRA Incentives to Low and Moderate Income Homeowners: Actionable Tips for Contractors



Energy Circle offers actionable tips for marketing IRA incentives to low and middle-income homeowners.

The Inflation Reduction Act has introduced new rebate programs that make home performance upgrades accessible to low and moderate-income homeowners. There’s a lot of potential for contractors to grow their customer base by targeting these homeowners, but for many, it will require a shift in marketing strategy.

Here are actionable tips contractors can use to target low and middle-income homeowners.

Chart of Key IRA Incentives
Key IRA Incentives

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