Skip to content

Resource Library

Energy Circle: Marketing IRA Incentives to Low and Moderate Income Homeowners: Actionable Tips for Contractors

Website

Overview

Energy Circle offers actionable tips for marketing IRA incentives to low and middle-income homeowners.

The Inflation Reduction Act has introduced new rebate programs that make home performance upgrades accessible to low and moderate-income homeowners. There’s a lot of potential for contractors to grow their customer base by targeting these homeowners, but for many, it will require a shift in marketing strategy.

Here are actionable tips contractors can use to target low and middle-income homeowners.

Chart of Key IRA Incentives
Key IRA Incentives

Related Resources

Download this BPA resource

DOE: Home Efficiency Rebates Retroactivity Fact Sheet and Eligibility Checklists

The U.S. Department of Energy (DOE) developed this optional resource in relation to the Inflation Reduction Act (IRA) of 2022, which established the Home Efficiency Rebates, which operates under the umbrella of the Home Energy Rebates.

Hyperlink icon to reveal a BPA Resource

DOE: State-Based Home Energy Efficiency Contractor Training Grants

The State-Based Home Energy Efficiency Contractor Training Grants makes $200 million available to state energy offices so they can train, test, and certify residential energy efficiency and electrification contractors.

Podcast icon

Electrify THIS!: Billions In New DOE Home Energy Retrofit Programs And Workforce Funding: What States Need To Know

Tune in to find out what states need to know about the ins and outs of the IRA programs. What elements are must-haves for success? And what can states do ensure all people benefit?