Skip to content

Resource Library

Energy Circle: Marketing IRA Incentives to Low and Moderate Income Homeowners: Actionable Tips for Contractors

Website

Overview

Energy Circle offers actionable tips for marketing IRA incentives to low and middle-income homeowners.

The Inflation Reduction Act has introduced new rebate programs that make home performance upgrades accessible to low and moderate-income homeowners. There’s a lot of potential for contractors to grow their customer base by targeting these homeowners, but for many, it will require a shift in marketing strategy.

Here are actionable tips contractors can use to target low and middle-income homeowners.

Chart of Key IRA Incentives
Key IRA Incentives

Related Resources

Hyperlink icon to reveal a BPA Resource Video

IAQ Radio: Nate Adams – Electrification, Heat Pumps, IAQ & The Inflation Reduction Act

Watch episode 667 covering electrification, heat pumps, IAQ, and the Inflation Reduction Act.

Download this BPA resource

NEEP Policy Factsheet: Inflation Reduction Act

Get an overview of some of the provisions and incentives included in the Inflation Reduction Act.

Hyperlink icon to reveal a BPA Resource

CleanEnergy.gov Interactive Website 

Visit this webiste to find out how you can take advantage of the Inflation Reduction Act from the White House itself.