Energy Circle: Marketing IRA Incentives to Low and Moderate Income Homeowners: Actionable Tips for Contractors
Energy Circle offers actionable tips for marketing IRA incentives to low and middle-income homeowners.
The Inflation Reduction Act has introduced new rebate programs that make home performance upgrades accessible to low and moderate-income homeowners. There’s a lot of potential for contractors to grow their customer base by targeting these homeowners, but for many, it will require a shift in marketing strategy.
Here are actionable tips contractors can use to target low and middle-income homeowners.