The Building Performance Association routinely carries out policy research to engage home performance stakeholders in a national discussion to benefit and advance the home performance industry.This white paper, which was drafted in 2013 under the auspices of the National Home Performance Council, outlines a process for creating and implementing a road map that would identify and prioritize challenges, solutions, and responsibilities, and would serve as a guide for industry stakeholders. The paper does not serve as the road map itself, but rather provides direction for the home performance sector of the industry. In proposing a framework for an industry-wide discussion, HPC aims to bring together a broad group of home performance sector stakeholders to obtain broad agreement of the best strategies for overcoming challenges posed to each of the markets driving growth for whole-house energy efficiency upgrades: consumer markets and resource markets. A roadmap developed through this process would not only serve as a guide, but would also bring new coordination and unity to the home performance industry. By working as a cohesive group, home performance professionals can coordinate projects, hold one another accountable, and surpass market barriers that have so far impeded growth to profitability and scale.