Should you pay to have your digital ads displayed all across the internet in hopes of bringing traffic to your HVAC, home performance, or solar website, or should you focus your time on optimizing your website for organic search engine results?

The Encirced Podcast talks with Energy Circle CEO, Peter Troast about how these two tactics work, when the right time might be to use each strategy, and how these two rivers actually flow to the same ocean. Plus, Cassandra Hutcheson walks us through how seasonal marketing prep is like ordering a pumpkin spice latte in mid-July.