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Feb 10, 2026

The Link Between Building Science and Prosperity

Building science is not just an energy strategy—it is a prosperity strategy.

By: Brynn Cooksey

Man standing in front of work truck smiling

Building science is often discussed in technical terms—U-values, air changes per hour, static pressure, equipment efficiencies. These metrics matter. They are the language of performance. But focusing on them alone obscures a larger truth: building science is not just an energy strategy—it is a prosperity strategy.

The way homes are designed, upgraded, and verified has far-reaching consequences that extend well beyond utility bills. When buildings perform poorly, households lose money, health outcomes suffer, workforce productivity declines, and public investments underdeliver. When buildings perform well, the opposite occurs. Stability increases. Costs become predictable. People are healthier, more productive, and better positioned to participate in the economy.

In that sense, building science is economic infrastructure—quiet, invisible, and foundational.

Prosperity Begins Inside the Home

For most households, housing is the single largest monthly expense. Yet the true cost of housing is not captured by rent or a mortgage payment alone. Poor building performance adds a hidden surcharge through high utility bills, uneven comfort, chronic moisture issues, and premature equipment failure. These costs accumulate quietly and relentlessly, forcing families to make tradeoffs that affect every part of their lives.

High energy bills reduce disposable income. Poor comfort affects sleep and mental health. Indoor air quality problems contribute to respiratory illness and missed workdays. These outcomes are not isolated inconveniences; they are compounding stressors that undermine household stability.

Building science addresses these challenges at their source. By treating the home as an integrated system—where the enclosure, mechanical equipment, distribution systems, and controls interact—building science replaces guesswork with measurement and assumptions with verification. The result is not just lower energy use, but predictability.

Predictability is a form of prosperity. A household that can count on consistent comfort and manageable bills is better equipped to plan, save, and invest in its future.

Energy Burden as an Economic Constraint

Energy burden is often framed as a social equity issue, but it is equally an economic one. Households that spend a disproportionate share of their income on utilities have less capacity to absorb shocks, whether those shocks come from energy price volatility, medical expenses, or temporary job loss.

These pressures ripple outward. Energy-burdened households are more likely to fall behind on rent, rely on public assistance, and experience housing instability. Employers feel the effects through absenteeism and turnover. Healthcare systems bear the costs of preventable illness. Communities lose economic momentum.

Building science reduces energy burden not by emphasizing individual measures, but by ensuring that improvements work together. Prosperity depends on durability, and building science provides it.

Healthy Buildings, Productive People, Better Programs

The connection between buildings and health is increasingly difficult to ignore. Poor ventilation, uncontrolled moisture, combustion byproducts, and inadequate filtration contribute to chronic health issues that directly affect economic participation.

Building science integrates health into performance by design. When homes support occupant health, workers are more reliable and productive, healthcare costs decline, and communities benefit.

Building science raises the skill ceiling of the trades. It creates career pathways that reward knowledge and experience and produces local, durable careers that scale with electrification.

Programs grounded in building science create careers, not just jobs. Prosperity grows when workers are empowered with skills that endure.

Programs that undervalue building science often encounter callbacks, dissatisfied customers, contractor burnout, and eroded trust. Building science introduces accountability that protects public investment and ensures durable outcomes.

The Economic Multiplier of Quality

A single, well-executed retrofit can reduce utility costs for decades, improve health, increase housing stability, and strengthen trust in public programs. Quality multiplies impact.

When we invest in building science, we are not just upgrading buildings. We are strengthening households, supporting workers, and laying the groundwork for durable prosperity. Prosperity begins inside the building—with systems that work and homes that support the people who live in them.

Brynn Cooksey

Brynn Cooksey
Owner/General Manager, Air Doctors Heating and Cooling

Brynn Cooksey, CEM, CMS, RCT, was named one of ESCO’s Top 25 Most Influential HVACR Instructors of 2024. He has been in the building science industry for over 20 years. Brynn specializes in residential and commercial building performance. A genuine product of his environment, he started his career as an employee of his family’s heating, cooling, and refrigeration business. He is currently the owner and general manager of Air Doctors Heating and Cooling, a building performance contracting company in Belleville, Michigan.

https://www.airdoctorshvacservice.com/

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